Habari Blog

Answered recently conducted an advertising effectiveness survey for a new Renault vehicle launch, and tested a new security concept for ADT, enabling their clients to make decisions quickly, and extremely cost effectively.

A pre-screened database of 12 000 South African consumers, who have volunteered to partake in regular surveys, are targeted via the unique Answered online platform to provide answers to the burning questions that confront marketers on a daily basis.

Beatrice Le Coultre, GM of Answered, commented that the company had surveys from leading FMCG companies in the pipeline, including new product concept testing for a laundry detergent and a personal loans shopping behaviour survey for a financial services company.

‘We design the surveys, filter the target market, manage the process and report on the results overnight, giving marketers’ instant insight into the hearts and minds of their consumers’, concluded Le Coultre.